A festive-themed PWA tool that allows users create and shop a festive menu.

For launches during 2020-2023 I worked with developers, recipe writers and creatives on new functionality, new recipe production, UX copywriting, content design, UAT and content management, delivering 15% uplift in conversion.

Created to feature a product range in a fun and innovative way.

After a front and back-end migration of the Dove US website, I led a team through content delivery of new collection pages, with an accompanying 'best-practice content guideline' taking into account core UX principles and SEO requirements.

Tesco wanted to provide their users with meal planning content that could be useful to their core customer base - families.

I delivered a digital meal planning tool and various meal planning lists leading to a new regular content work stream and an uplift in organic traffic acquisition for the relevant keywords.

The team was tasked with creating an innovative digital approach to push voucher generation during Christmas trading.

Working with other digital experts we created and rolled out a festive-themed game, inviting users to play to win. The game delivered 45% uplift in voucher code generation that year.

Tesco insights revealed that the general public needed more support cooking at home in 2020, and so my team pitched a recipe finder tool. I worked across ideation, development, testing, promotion, reporting and optimisation stages of this project.

The Recipe Finder fast became a top 10 organic traffic driver to the website and remains so to this day.